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From newyorker.com

Screenshot of the Pentagram website

Pentagram

pentagram.com

Pentagram is the world’s largest independent design consultancy. The firm is owned and run by 24 partners, each of whom are leaders in their individual fields.

  • Media
  • Design
  • Developer Tools
  • Food

https://pentagram.com/

Why it’s similar to The New Yorker

Similar because both use a broad consumer audience and a consumer aesthetic, both are Media sites, and both target Readers and Designers.

Visual91%
Business83%
Product92%

Product-facing similarity scores, not statistical measurements.

Brand & design

Brand & design

measured from CSS

Sites like Pentagram

A balance of how it looks and what it is.

Screenshot of the The New Yorker website
72% match

The New Yorker

newyorker.com

Media

Similar because both use a broad consumer audience and a consumer aesthetic, both are Media sites, and both target Readers and Designers.

Screenshot of the Longreads website
72% match

Longreads

longreads.com

Media

Similar because both use an editorial, publication-like structure and a consumer aesthetic, both are Media sites, and both target Readers and Designers.

Screenshot of the Craig Mod website
71% match

Craig Mod

craigmod.com

Media

Similar because both use a broad consumer audience and a consumer aesthetic, both are Media sites, and both target Readers and Designers.

Screenshot of the Aeon website
70% match

Aeon

aeon.co

Media

Similar because both use a consumer aesthetic and a light aesthetic, both are Media sites, and both target Readers and Designers.

Screenshot of the The New York Times website
70% match

The New York Times

nytimes.com

Media

Similar because both use an editorial, publication-like structure and a consumer aesthetic, both are Media sites, and both target Readers and Designers.

Screenshot of the WIRED website
69% match

WIRED

wired.com

Media

Similar because both use a broad consumer audience and a consumer aesthetic, both are Media sites, and both target Readers and Designers.

Screenshot of the kottke.org website
68% match

kottke.org

kottke.org

Media

Similar because both use a broad consumer audience and an editorial, publication-like structure, both are Media sites, and both target Readers and Designers.

Screenshot of the The Atlantic website
68% match

The Atlantic

theatlantic.com

Media

Similar because both use a broad consumer audience and a consumer aesthetic, both are Media sites, and both target Readers and Designers.

Screenshot of the Brilliant website
67% match

Brilliant

brilliant.org

Education

Similar because both use a broad consumer audience and a consumer aesthetic and both target Readers and Designers.

Screenshot of the Lynn Fisher website
60% match

Lynn Fisher

lynnandtonic.com

Design

Similar because both use a light aesthetic and a editorial aesthetic and both target Readers and Designers.

Screenshot of the Anthropic website
60% match

Anthropic

anthropic.com

Education

Similar because both use a consumer aesthetic and a light aesthetic.

Screenshot of the Instrument website
60% match

Instrument

instrument.com

Agency

Similar because both use a light aesthetic and a editorial aesthetic and both target Readers and Designers.

Screenshot of the Refactoring UI website
60% match

Refactoring UI

refactoringui.com

Education

Similar because both use a consumer aesthetic and a light aesthetic and both target Readers and Designers.

Screenshot of the Airtable website
59% match

Airtable

airtable.com

Productivity

Similar because both use a consumer aesthetic and a light aesthetic.

Screenshot of the AI Video Maker website
59% match

AI Video Maker

filmyoursite.com

Ecommerce

Similar because both use a consumer aesthetic and a light aesthetic.

Screenshot of the Minimal Gallery website
59% match

Minimal Gallery

minimal.gallery

Design

Similar because both use a light aesthetic and a editorial aesthetic and both target Readers and Designers.

Screenshot of the Coursera website
59% match

Coursera

coursera.org

SaaS

Similar because both use a consumer aesthetic and a light aesthetic.

Screenshot of the Patreon website
58% match

Patreon

patreon.com

Marketing

Similar because both use a consumer aesthetic and a light aesthetic.

Screenshot of the IDEO website
57% match

IDEO

ideo.com

Healthcare

Similar because both use a light aesthetic and a colorful aesthetic.

Screenshot of the Strava website
55% match

Strava

strava.com

Social

Similar because both use a consumer aesthetic and a light aesthetic.

Screenshot of the The Verge website
55% match

The Verge

theverge.com

AI

Similar because both use a consumer aesthetic and a colorful aesthetic.

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