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Screenshot of the WIRED website

WIRED

wired.com

We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered.

  • Media
  • AI
  • Security
  • Fintech

https://wired.com/

Why it’s similar to Pentagram

Similar because both use a broad consumer audience and a consumer aesthetic, both are Media sites, and both target Readers and Designers.

Visual83%
Business77%
Product90%

Product-facing similarity scores, not statistical measurements.

Brand & design

Brand & design

measured from CSS

Sites like WIRED

A balance of how it looks and what it is.

Screenshot of the Craig Mod website
73% match

Craig Mod

craigmod.com

Media

Similar because both use an editorial, publication-like structure and light, airy interfaces, both are Media sites, and both target Readers and Designers.

Screenshot of the Longreads website
72% match

Longreads

longreads.com

Media

Similar because both use an editorial, publication-like structure and light, airy interfaces, both are Media sites, and both target Readers and Designers.

Screenshot of the Aeon website
72% match

Aeon

aeon.co

Media

Similar because both use an editorial, publication-like structure and light, airy interfaces, both are Media sites, and both target Readers and Designers.

Screenshot of the The New York Times website
71% match

The New York Times

nytimes.com

Media

Similar because both use an editorial, publication-like structure and a consumer aesthetic, both are Media sites, and both target Readers and Designers.

Screenshot of the The New Yorker website
70% match

The New Yorker

newyorker.com

Media

Similar because both use an editorial, publication-like structure and a broad consumer audience, both are Media sites, and both target Readers and Designers.

Screenshot of the The Atlantic website
69% match

The Atlantic

theatlantic.com

Media

Similar because both use light, airy interfaces and a broad consumer audience, both are Media sites, and both target Readers and Designers.

Screenshot of the Pentagram website
67% match

Pentagram

pentagram.com

Media

Similar because both use a broad consumer audience and a consumer aesthetic, both are Media sites, and both target Readers and Designers.

Screenshot of the kottke.org website
67% match

kottke.org

kottke.org

Media

Similar because both use an editorial, publication-like structure and a broad consumer audience, both are Media sites, and both target Readers and Designers.

Screenshot of the Brilliant website
62% match

Brilliant

brilliant.org

Education

Similar because both use light, airy interfaces and a broad consumer audience and both target Readers and Designers.

Screenshot of the Instrument website
58% match

Instrument

instrument.com

Agency

Similar because both use a light aesthetic and a editorial aesthetic and both target Readers and Designers.

Screenshot of the Figma website
58% match

Figma

figma.com

Design

Similar because both use a light aesthetic and a editorial aesthetic and both target Readers and Designers.

Screenshot of the Headspace website
58% match

Headspace

headspace.com

Education

Similar because both use light, airy interfaces and a consumer aesthetic.

Screenshot of the Refactoring UI website
57% match

Refactoring UI

refactoringui.com

Education

Similar because both use a consumer aesthetic and a light aesthetic and both target Readers and Designers.

Screenshot of the Patreon website
57% match

Patreon

patreon.com

Marketing

Similar because both use a consumer aesthetic and a light aesthetic.

Screenshot of the Shopify website
57% match

Shopify

shopify.com

Ecommerce

Similar because both use light, airy interfaces and a consumer aesthetic.

Screenshot of the Airbnb website
55% match

Airbnb

airbnb.com

Travel

Similar because both use light, airy interfaces and a consumer aesthetic.

Screenshot of the Airtable website
55% match

Airtable

airtable.com

Productivity

Similar because both use a consumer aesthetic and a light aesthetic.

Screenshot of the Paddle website
55% match

Paddle

paddle.com

SaaS

Similar because both use a consumer aesthetic and a light aesthetic.

Screenshot of the IDEO website
55% match

IDEO

ideo.com

Healthcare

Similar because both use a light aesthetic and a colorful aesthetic.

Screenshot of the The Verge website
54% match

The Verge

theverge.com

AI

Similar because both use a consumer aesthetic and a colorful aesthetic.

Screenshot of the Plaid website
53% match

Plaid

plaid.com

Developer Tools

Similar because both use a consumer aesthetic and a restrained, near-monochrome palette.

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