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Screenshot of the The New York Times website

The New York Times

nytimes.com

Live news, investigations, opinion, photos and video by the journalists of The New York Times from more than 150 countries around the world. Subscribe for coverage of U.S. and international news, politics, business, technology, science, health, arts, sports and more.

  • Media
  • Healthcare
  • Developer Tools
  • Ecommerce

https://nytimes.com/

Why it’s similar to Peloton

Similar because both use an editorial, publication-like structure and high-contrast typography, both are Media sites, and both target Readers and Designers.

Visual79%
Business83%
Product92%

Product-facing similarity scores, not statistical measurements.

Brand & design

Brand & design

measured from CSS

Sites like The New York Times

A balance of how it looks and what it is.

Screenshot of the The Atlantic website
71% match

The Atlantic

theatlantic.com

Media

Similar because both use high-contrast typography and a consumer aesthetic, both are Media sites, and both target Readers and Designers.

Screenshot of the WIRED website
71% match

WIRED

wired.com

Media

Similar because both use an editorial, publication-like structure and a consumer aesthetic, both are Media sites, and both target Readers and Designers.

Screenshot of the The New Yorker website
71% match

The New Yorker

newyorker.com

Media

Similar because both use an editorial, publication-like structure and a consumer aesthetic, both are Media sites, and both target Readers and Designers.

Screenshot of the Longreads website
71% match

Longreads

longreads.com

Media

Similar because both use an editorial, publication-like structure and a consumer aesthetic, both are Media sites, and both target Readers and Designers.

Screenshot of the Craig Mod website
70% match

Craig Mod

craigmod.com

Media

Similar because both use an editorial, publication-like structure and high-contrast typography, both are Media sites, and both target Readers and Designers.

Screenshot of the Aeon website
70% match

Aeon

aeon.co

Media

Similar because both use an editorial, publication-like structure and high-contrast typography, both are Media sites, and both target Readers and Designers.

Screenshot of the kottke.org website
69% match

kottke.org

kottke.org

Media

Similar because both use an editorial, publication-like structure and high-contrast typography, both are Media sites, and both target Readers and Designers.

Screenshot of the Pentagram website
68% match

Pentagram

pentagram.com

Media

Similar because both use an editorial, publication-like structure and a consumer aesthetic, both are Media sites, and both target Readers and Designers.

Screenshot of the IDEO website
63% match

IDEO

ideo.com

Healthcare

Similar because both use high-contrast typography and a light aesthetic.

Screenshot of the Brilliant website
63% match

Brilliant

brilliant.org

Education

Similar because both use a consumer aesthetic and a light aesthetic and both target Readers and Designers.

Screenshot of the Patreon website
63% match

Patreon

patreon.com

Marketing

Similar because both use a consumer aesthetic and a light aesthetic.

Screenshot of the Refactoring UI website
61% match

Refactoring UI

refactoringui.com

Education

Similar because both use high-contrast typography and a consumer aesthetic and both target Readers and Designers.

Screenshot of the Slack website
60% match

Slack

slack.com

Productivity

Similar because both use high-contrast typography and a consumer aesthetic.

Screenshot of the Lynn Fisher website
60% match

Lynn Fisher

lynnandtonic.com

Design

Similar because both use a light aesthetic and a editorial aesthetic and both target Readers and Designers.

Screenshot of the Figma website
59% match

Figma

figma.com

Design

Similar because both use a light aesthetic and a editorial aesthetic and both target Readers and Designers.

Screenshot of the Airtable website
58% match

Airtable

airtable.com

Productivity

Similar because both use a consumer aesthetic and a light aesthetic.

Screenshot of the Front website
58% match

Front

front.com

SaaS

Similar because both use high-contrast typography and a consumer aesthetic.

Screenshot of the Klim Type Foundry website
57% match

Klim Type Foundry

klim.co.nz

Agency

Similar because both use a light aesthetic and a editorial aesthetic and both target Readers and Designers.

Screenshot of the The Verge website
56% match

The Verge

theverge.com

AI

Similar because both use a consumer aesthetic and a colorful aesthetic.

Screenshot of the Airbnb website
55% match

Airbnb

airbnb.com

Travel

Similar because both use a consumer aesthetic and a light aesthetic.

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