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From nytimes.com

Screenshot of the Airbnb website

Airbnb

airbnb.com

Get an Airbnb for every kind of trip → 8 million vacation rentals → 2 million Guest Favorites → 220+ countries and regions worldwide

  • Travel
  • Agency
  • Infrastructure
  • Fintech

https://airbnb.com/

Why it’s similar to The New York Times

Similar because both use a consumer aesthetic and a light aesthetic.

Visual76%
Business0%
Product31%

Product-facing similarity scores, not statistical measurements.

Brand & design

Brand & design

measured from CSS

Sites like Airbnb

A balance of how it looks and what it is.

Screenshot of the Experience Calm website
65% match

Experience Calm

calm.com

Education

Similar because both use light, airy interfaces and a consumer aesthetic and both target General Audience.

Screenshot of the Paddle website
64% match

Paddle

paddle.com

SaaS

Similar because both use a consumer aesthetic and a light aesthetic and both target General Audience.

Screenshot of the Try Free website
64% match

Try Free

descript.com

Productivity

Similar because both use a consumer aesthetic and a light aesthetic and both target General Audience.

Screenshot of the Commercial Type website
64% match

Commercial Type

commercialtype.com

Agency

Similar because both use a consumer aesthetic and a light aesthetic and both target General Audience.

Screenshot of the Todoist website
64% match

Todoist

todoist.com

Productivity

Similar because both use a consumer aesthetic and a light aesthetic and both target General Audience.

Screenshot of the Slack website
63% match

Slack

slack.com

Productivity

Similar because both use a consumer aesthetic and a light aesthetic and both target General Audience.

Screenshot of the Strava website
63% match

Strava

strava.com

Social

Similar because both use a consumer aesthetic and a light aesthetic and both target General Audience.

Screenshot of the Shopify website
63% match

Shopify

shopify.com

Ecommerce

Similar because both use light, airy interfaces and a consumer aesthetic and both target General Audience.

Screenshot of the Stripe Press website
63% match

Stripe Press

stripe.press

Ecommerce

Similar because both use light, airy interfaces and a consumer aesthetic and both target General Audience.

Screenshot of the Things website
63% match

Things

things.app

Productivity

Similar because both use a consumer aesthetic and a light aesthetic and both target General Audience.

Screenshot of the Spotify website
63% match

Spotify

spotify.com

Other

Similar because both use a consumer aesthetic and a light aesthetic and both target General Audience.

Screenshot of the Coursera website
62% match

Coursera

coursera.org

SaaS

Similar because both use a consumer aesthetic and a light aesthetic and both target General Audience.

Screenshot of the AI Video Maker website
62% match

AI Video Maker

filmyoursite.com

Ecommerce

Similar because both use light, airy interfaces and a consumer aesthetic and both target General Audience.

Screenshot of the Substack website
62% match

Substack

substack.com

Fintech

Similar because both use a consumer aesthetic and a light aesthetic and both target General Audience.

Screenshot of the Cron Calendar website
62% match

Cron Calendar

cron.com

Productivity

Similar because both use light, airy interfaces and a consumer aesthetic and both target General Audience.

Screenshot of the hoverstates.com website
62% match

hoverstates.com

hoverstates.com

Security

Similar because both use light, airy interfaces and a consumer aesthetic and both target General Audience.

Screenshot of the Patreon website
61% match

Patreon

patreon.com

Marketing

Similar because both use a consumer aesthetic and a light aesthetic and both target General Audience.

Screenshot of the IDEO website
61% match

IDEO

ideo.com

Healthcare

Similar because both use a light aesthetic and a premium aesthetic and both target General Audience.

Screenshot of the Resn website
60% match

Resn

resn.co.nz

Design

Similar because both use a light aesthetic and a premium aesthetic and both target General Audience.

Screenshot of the Longreads website
60% match

Longreads

longreads.com

Media

Similar because both use light, airy interfaces and a consumer aesthetic.

Screenshot of the Luma website
58% match

Luma

lu.ma

Fitness

Similar because both use a premium aesthetic and a colorful aesthetic and both target General Audience.

Screenshot of the WorkOS website
58% match

WorkOS

workos.com

Developer Tools

Similar because both use a consumer aesthetic and a colorful aesthetic.

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